PBDS 502 Good Design

Since we have all been creating logos for Zoos (or tranportation) I thought I would post a few that I found successful.  I like the way the "o"s are turned into turtles and the "Z" appears to be water that the turtles are swimming on.

I like the outline of the giraffee in the "P" and think it can easily become a symbol for the zoo by itself. The color is drab, in my opinion, although it could by my monitor.

I like the colors and the use of the legs to create the "R"

One more good design of a logo. Notice the KEY in the o and d. Clever, isn't it.

Now for an ad that works, This Firefox ad is clever. They use the visual metaphor of condoms to represent their webbrowser and its internet security protection.  

Gotta love Coke, the classic brand

Coca-cola has not had to change their logo in decades, because it is classic and creates a perfect brand that Pepsi cannot compete with.  The color red is synonymous with Coca-Cola. The typeface is unique and works in black and white as well.

Logos, the good and bad PBDS 502

1 Good Logo and Bad Logo .  A great logo needs to be classic; timeless.  The Coca Cola logo is.  I found this timeline that presents the Coke logo along side the Pepsi logo. As you can see, Pepsi kept trying to find a good logo throughout the years, while Coke already had it and remained the same. I like the simplicity and the use of the color red in the Coke logo to brand it.  I consisder the Pepsi logo as a bad logo, since it is not a classic logo. Pepsi is still trying to find a logo that works, ths last one on this chart uses too many colors, three, and would not work in black and white.

Good Logo. I really like the way this palm is used to represent both the tag line " A Helping Hand" and the dove in the title "Dove Financial".  The use of the color blue works as well, blue represents trust and reliability.

Bad Logo.  The first Apple logo was an excellent representation of the concept but there is too much going on for it to work as a logo.  We all know where this lead, to the simple and timeless Apple logo.

Color Use

I like the use of brown in this ad. It reminds me of a library with custom made, solid wood bookcases. It has a sense of a regal environment for top of the line books. 

This is a book cover for Blue Note records. I think the blue is overused. I do like that you can ALMOST piece together a musical note from the rectangle on the top with the oval blending off the left of the page. I would have colored just the musical note in blue to not appear to overdone.

UPDATED PBDS 501 Portrait Retouching for a Mature Audience

I decided to expand on what we learned in class, retouching photos. 
BEFORE IMAGE

AFTER IMAGE 
I only worked on her left half of her face , the side as you face her.

TECHNIQUE

1. I used the Surface Blur Filter to smooth the skin. 

2. I whitened the teeth by using the Quick Selection tool and painted a Quick Mask on the teeth. I refined the edges by using Refine Edge and increasing the Feather value. I then used Replace Color to change the color.

3. I used the Patch tool to retouch wrinkles, moles, and sagginess.

PBDS 502 Folded Brochure

I like this folded brochure, its referred to as a gate fold. When closed you see the hands slightly apart, with a small space between to represent small companies. When you open it the hands are much farther apart representing large "market sharks" companies. The back of the image is simple with needed details given.

Magazine Ad

I like that the designer used Blueprint Special as a play on  Blueplate Special in the article comparing food and architecture. I appreciate the grid, which makes the text easily readable.