Gotta love Coke, the classic brand

Coca-cola has not had to change their logo in decades, because it is classic and creates a perfect brand that Pepsi cannot compete with.  The color red is synonymous with Coca-Cola. The typeface is unique and works in black and white as well.

Logos, the good and bad PBDS 502

1 Good Logo and Bad Logo .  A great logo needs to be classic; timeless.  The Coca Cola logo is.  I found this timeline that presents the Coke logo along side the Pepsi logo. As you can see, Pepsi kept trying to find a good logo throughout the years, while Coke already had it and remained the same. I like the simplicity and the use of the color red in the Coke logo to brand it.  I consisder the Pepsi logo as a bad logo, since it is not a classic logo. Pepsi is still trying to find a logo that works, ths last one on this chart uses too many colors, three, and would not work in black and white.

Good Logo. I really like the way this palm is used to represent both the tag line " A Helping Hand" and the dove in the title "Dove Financial".  The use of the color blue works as well, blue represents trust and reliability.

Bad Logo.  The first Apple logo was an excellent representation of the concept but there is too much going on for it to work as a logo.  We all know where this lead, to the simple and timeless Apple logo.

Color Use

I like the use of brown in this ad. It reminds me of a library with custom made, solid wood bookcases. It has a sense of a regal environment for top of the line books. 

This is a book cover for Blue Note records. I think the blue is overused. I do like that you can ALMOST piece together a musical note from the rectangle on the top with the oval blending off the left of the page. I would have colored just the musical note in blue to not appear to overdone.