Sunday, September 19, 2010

PBDS 502 Asymmetrical Balance and Symmetrical Balance



This ad is asymmetrical yet creates balance with the weight of the fish bowl and the color of the gold fish on one side and the tones of grey in the background balancing the lighter tones in the bowl. I think it has a "wow" factor. The text in the grey space also serves to balance the weight of the bowl and color of the fish.  

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This ad is simple, balanced and asymmetrical. Imagine if the couch would have been exactly in the center with the plant also centered behind it. Yawn. The visual weight of the keys draw you into the near center but the plant on the right and more of the couch being on the left balances it. 




This may not be exactly symmetrical but its more symmetrical than many ads I have seen. Its very balanced with the four VW Beetles in the primary colors, creating more visual weight,  against the less colorful background. 


I appreciate the use of repetition and symmetry in the PBS logo, with the repeating face that represents a service for the public, a diverse and ever changing public. 
PBS Logo in Symmetry: A Balancing Act In Two (Or More) Parts

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