Printed Piece 1:Poor Design

This ad was discovered in the September, 2010 issue of VOGUE.
I especially chose this advertisement because it is a  contrast to my selection for Printed Piece 1 : Good Design, the Juicy Couture ad.
The typeface and font chosen for this ad, for the name "Lola Rose", is hard to read and lacks impact.  The typeface is almost annoying to me; creating an instance of blurred or double vision. It clearly displays the importance of choosing the right typeface, color, and font of text to create the desired perception for the audience.